Google Paid SEO Agency in Tunisia: SEA
Our SEO Agency, Expert in Natural Search Engine Optimization
What is SEA?
SEA is an acronym that stands for Search Engine Advertising. It's a branch of online marketing that relies on renting advertising space on search engine pages while paying to be listed in the top positions on a given query.
The main challenges of SEA Tunisia
Search Engine Advertising is part of a marketing strategy aimed at developing a brand or image and selling products. The fundamental objectives of SEA Tunisia are as follows:
Generate traffic
The main objective of SEA Tunisia is to considerably increase the traffic of Internet users who correspond to a salient goal on the landing page, thanks to sponsored links positioned above the other organic links generated by SEO.
Enhancing visibility
SEA is a highly effective discipline for increasing the awareness and visibility of a brand, product or image in a competitive market.
Make sales
E-commerce sites make extensive use of sponsored links in order to gain quality traffic that corresponds to purchasing intentions from a search. It works like a direct response to a need: the sponsored links are published at the precise moment when the surfer performs a search.
How does paid search work?
The principle of SEA is quite simple: to create an ad on Google, Bing or another search engine, it's vital in the first stage to choose the keywords that correspond to the site you want to promote. You need to find the precise word that web users use to ensure that the targeted products match the information requested. Then you can start writing your text with the chosen keywords. Then you set the price you'll pay when someone clicks on your ad. This is an effective way of setting yourself apart from the competition and ensuring that your ad appears where you want it to in the SERPS. It's the first step in an online advertising campaign. SEA professionals invest a considerable amount of time in the preparation and follow-up of their campaigns.
Beforehand, budgets need to be set and regional differences taken into account. Landing pages must be optimized to match online ads. Once the ads are well placed, you can evaluate their performance and improve your marketing strategy.
Paid search: for whom?
It's worth noting that a company's size has no bearing on the success of a search engine optimization (SEA) strategy. An online advertising campaign is influenced by the following factors: product range, budget, location...
In particular, small advertisers should concentrate on those ads where the potential return is greatest. The first step is to adapt your advertising campaign to your field of activity. Pay-per-click advertising is very effective and even useful for specialized suppliers: advertising spaces are based on an auction strategy, with the price per click of an ad regulated according to the competitive situation.
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